On February 3rd, Sony Ericsson Mobile Communications held a press conference to introduce their new CM for the “Cyber-shot cellphone S006.” For this particular CM, Sony Ericsson recruited Kitagawa Keiko.
At the press conference, Kitagawa said about the new CM, “The shoot for the CM was held at the beach early in the cold morning. My fingers were paralyzed with cold, but I tried my best to make a good CM.” She also talked about her face expressions in the CM, “I tried to show the face expression of as if the lover is taking photos of me, and me taking photos of the lover.”
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